WAVE 01 · SPONSOR NOW ₹2L+ IN PRIZES INDIA'S BIGGEST STUDENT INCOME CHALLENGE BUILT WITH POLYGNAN WAVE 01 · SPONSOR NOW ₹2L+ IN PRIZES INDIA'S BIGGEST STUDENT INCOME CHALLENGE BUILT WITH POLYGNAN

YOUR BRAND, inside INDIA'S youth earning movement.

EYFI (Earn Your First Income) is India's largest 30-day challenge for undergrad students to earn their first income. Proof that students don't have to wait to graduate to start earning.

What is EYFI

Built to unlock the potential of India's youth.

In the EYFI Challenge, students push their boundaries in any legal, ethical way they can find, freelancing, selling, building, and hustling their way to a first paycheck in under 30 days. Of course the money they earn matters, but the experience of putting oneself on the ground and taking initiatives teaches things that no classroom can.  That's where growth lies. This is  an initiative by Polygnan, incubated at NSRCEL, IIM Bangalore.

Learn more about the challenge →

1,000
Students, Wave 01
Age 18–24
Undergrad college students
Pan‑India
Any college, any course
Unlimited Hustles
Freelance, sell, build, teach — their pick
₹2L+
Cash prizes across categories
30 Days
To earn a first real income

Built exclusively for students, to normalize earning while learning.

The partnership

A seat in the room, not just a logo on a page.

Join hands with us in India's biggest youth earning movement. Get direct access to a live talent pool, a credible impact story, and a real, ground-level view of how India's youth earn. We're kicking off Wave 01 soon, with more waves planned after.

Sponsorship tiers → Contact us →

Why can't India normalize earning while still studying? We're kickstarting that momentum, one wave at a time. Don't miss the chance to co-build it. Join us. Be bold.

Ways to partner

Pick your lane.

Sponsorship doesn't have to mean cash. Here's the full menu, mix and match what fits your brand.

Cash / titleFund the challenge, own the "Powered by" naming rights.
🏆Prize sponsorshipCash prize pool or a product / service prize for a category.
🎯Category ownershipOwn an earning category, like a "Best Freelance Hustle" award.
🎁Swag & merchKit bags, stickers, apparel that ships to every participant.
🔧In‑kind creditsProduct or service credits students can actually use to earn.
🎤MentorshipJudges, AMA hosts, or masterclass speakers from your team.
📣Media & distributionCo‑branded content, newsletter or channel amplification.
🤝Internships / grantsFast‑track top performers into internships or venture grants.
💼Hiring partnerList live job or internship openings on the platform for students to pick up. No cash required, just opportunity.
Sponsorship tiers

Four ways in.

Wave 01 is launching soon, with more waves to follow. Ordered from broadest reach to full exclusivity, so you know exactly what you're getting and how many other brands share that spot.

Community Partner
Entry point for any brand. You back EYFI with product, credits, or a smaller contribution, and get visible in return.
In‑kind / ₹25K+
Unlimited slots
  • Logo on website & socials
  • Shoutout in community channels
  • Swag or in‑kind product credits distributed to students
  • Listed publicly as a Community Partner
Associate Sponsor
The tier built for several brands to back Wave 01 together. No naming rights, but strong, consistent visibility, and you can optionally sponsor a prize or category too.
₹50K – ₹2L
Multiple slots, Wave 01
  • Logo across landing page, socials, and kits
  • Option to sponsor a specific prize or category, not locked to just one
  • Placement in social media creative
  • 1 mentor session, AMA, or judge seat
  • Mentioned in every Wave 01 update and newsletter
  • Listed as Associate Sponsor, Wave 01
Title Sponsor
The highest tier. Your brand's name becomes part of EYFI itself, "[Brand] EYFI Challenge," across the first three waves. Also exclusive to one brand.
₹5L+
1 slot, reserved across the first 3 waves
  • "[Brand] EYFI Challenge" naming rights across Waves 01–03
  • Priority access to EYFI's high‑performing talent pool
  • Co‑branded launch & closing event
  • Dedicated PR & media coverage
  • Full data + impact report across all 3 waves

Pricing shown is indicative and editable. Swap in your finalised tier structure before publishing.

Note: Title Sponsor and Powered By Sponsor are each held by one brand only, so neither gets diluted. Community Partner and Associate Sponsor are open to multiple brands at once, that's how several companies can be part of EYFI together.

Backed by

Not a first‑time run.

Polygnan Foundation, Section 8 nonprofit running EYFI
Incubated at NSRCEL, IIM Bangalore, Impact Orbit cohort
Built with Masters' Union & IIM Bangalore students
Backed by engineers from Meta and Oracle

Learn more about us →

Let's build the first wave together.

Tell us a bit about your brand and what you're looking to get out of it. Let's work on the tier that fits both of us.

Get in touch

Tell us about your brand.

Fill this in and we'll follow up with a tier that fits.

By submitting, you agree to be contacted by the EYFI team by email or phone about sponsorship.